Anywhere connectivity would play equally important role in shaping the digital media consumption habits among indian users average data price per mb on mobile networks has fallen significantly over the past few years however, mobile data tariffs are likely to mirror the trends in 2g market where voice tariffs in india are. Full-text paper (pdf): digital marketing in indian context 15+ million members 100+ million publications 700k+ research projects broad discipline, bringing together all forms of marketing that operates through electronic devices – online, on mobile, on-screen over the years, digital marketing has. A total of 764 usable responses was included through a non-probability convenient sampling method the data used in the study gathered from mobile users of 37 cities from nine states across india the analysis of moment structures 220 and smartpls 30 statistical programmes were used for measurement validation and. The multi-sim phenomenon continues to drive the indian mobile phone market – not just smartphones but feature phones as well this is clear from the fact that incidence of multi-sim connections has grown by 62% over the last two years here's what brands and marketers need to do to effectively navigate this space. Mobile research for your 2016 marketing plans woman with before you integrate this research into your 2016 mobile marketing strategy, let's put that into global perspective: 48 billion 85% of india's digital population access the internet via mobile, an increase of 30 percent since 2q2012 during this. India generates in india there are over 850 million mobile subscribes and the number is rapidly increasing day by day sms marketing is one of the most popular forms of mobile marketing the present research investigates consumers' attitudes towards mobile advertising, and constructs a research frame work in order to. Digital papers of past issues are available for purchase in the archives, author index of indian journal of marketing helps you find papers written by an author, indian it is a research publication dealing with marketing, advertising, consumer behaviour, submit a query or give your feedback, from the editor's desk, contact.
Abstract: in india mobile communications have been the most visible manifestation of the extraordinary digital accomplishments seen in the past decade in modern information and communication age mobile application is one of the most concerned and rapidly developing areas mobile marketing has been considered a. Ijmm provides academics, students, and industry professionals to share their research on how the mobile channel can be effectively used for marketing. Not all sms marketing campaigns in india adhere to global best practices but with all the irritation and annoyance they evoke, sms marketing campaigns have worked well for businesses in rural and urban areas according to a 2013 research paper scope and impact of sms advertising in india: the. Lancers work on different projects with multi ple research agencies and carry client's pro prietary material from one place to another technology helps solving india's challenges state of the art technology can resolve some 01 india's big challenges mobile market research tools for example help to manage field work.
Dr saumya pant, adjunct professor, mica and dr varsha jain, assistant professor mica started exploring the area of mobile marketing in india from may 2011 they have published two papers and another two are being considered for publication in reputed journals the first paper titled, “mobile marketing: the emerging. Mobile marketing is the cooperating multichannel promotion of products or services for mobile phones and devices, smartphones and networks this qualitative research attempts to describe the concept of mobile marketing and to evaluate the impact of mobile marketing on consumers behavior in india. The impact of mobile banking: a case for mobile marketing april 2011 mer research ver the next f mers that ban ata group condu the distributio ers, december 201 g any means is strictly p 6173386078 [email protected] loyed mobile why this is important: a number of articles in the press—perhaps some dated at this point. The alibaba-owned uc browser is winning the war for mobile users in india and indonesia relying on statcounter data, the wall street journal is reporting that it's beating google's chrome in these large developing markets chrome is the most widely used browser in the world, with more than 1 billion.
After launching in china, mobair, the mobile app marketing platform, has now launched in india in a bid to take advantage of the explosive growth in mobile advertising in india. Namely (i) the rationale of this study, (ii) literature review, (iii) the objectives of this paper (iv) research method, (v) findings and discussion, and (vi) limitations 2 rationale of the study the popularity of mobile advertisements is growing in india, and it is therefore relevant for marketers to consider this new form of marketing. Generation y and mobile marketing in india: 104018/978-1-4666-8239-9ch086: india holds the second top position in terms of size of the mobile market industry in this paper, the authors explain the attitude of generation y in india towards the mobile applications and in-app advertising, as well as different interesting.
Keywords mobile marketing, technology acceptance model, theory of reasoned action, unified theory of acceptance and use of technology no classification paper submission date : april 16, 2016 paper sent back for revision : june 20, 2016 paper acceptance date : july 09, 2016. B2b marketing leaders are using mobile to engage customers, and it is having an evident impact, including reduced purchasing time and higher bcg's research found that 80% of b2b buyers are using mobile at work, and more than 60% report that mobile played a significant role in a recent purchase.
Have to use the technological advancements available in the market these technological advancements have led to the invention of mobile phones and this has been a mile stone in communication the paper aims to find out how mobile marketing has behaves the data collected in this research are of primary and. Research and consulting from ipsos business consulting a leader in fact-based value-added services have taken the indian mobile market by storm, with demand for new applications increasing almost on a daily basis traditional retailers work in association with operators and primarily address the.
In this research paper researchers have tried to focus on primary data about acceptability of mobile marketing in india which would be helpful for the indian marketers here researchers have tried to focus on to understand the consumer acceptance level across different verticals based on the demographics for mobile. These insights will be published in a series of industry reports with the objective of: 1) understanding the efficacy of mobile as a marketing medium 2) research objective kantar imrb has been commissioned by mma india to study the evolving nature of the feature phone consumer, by understanding their usage and. A,b research scholar, department of management studies, indian institute of technology, roorkee-247667, uttarakhand,india cassociate professor, department of this paper aims at throwing some light on the evolution of mobile social media, introducing the mobile marketing and mobile social media and various.